Analysts creating solutions for analysts

Since 2003, EFA Platform has been providing  software services to the investment research industry using its state-of-the-art financial modelling engine. EFA Platform integrates with other best of breed investment research platforms like Single Track, Blue Matrix and Evalueserve.

Our aim is to satisfy your financial data needs with minimal inconvenience and expense.

EFA’s strength lies in the fact that it teams financial analysts have a deep and thorough understanding of IT, with management and expertise in business and financial markets. This combination provides the formula for the creation of products and solutions that put it at the forefront of the industry today.


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Our Team

Justin Hobday

Non-Executive Chairman

Justin has over 25 years of experience in the financial technology industry. He began in ICV before transitioning to Royal Blue working on the Fidessa product for a decade in the UK and Japan, holding COO, and CTO positions, and eventually assuming the role of CTO.

Justin departed from Fidessa in 2022 and currently serves as the head of technology in Europe for Broad as well as a non-executive chairman for EFA.

Simon Rudolph

Non-Executive Director

With an illustrious career in the finance industry, working at firms such as UBS, Morgan Stanley and Franklin Templeton, he brings a wealth of experience to the board, including three years as a non-executive director at Giordano International, a listed fashion brand on the HK Stock Exchange

In addition to his EFA position, he serves as the Chairman of Three Bulls Capital and as a non-executive director of Charisma Energy Services. 


Alex Fung

Business Analyst

Alex has over 16 years of experience as a technologist in equity research, working at high profile companies such as JP Morgan and CLSA before joining EFA in 2013. He transforms complex technical and business information into easily understandable recommendations for stakeholders.

Having relocated from Hong Kong to the UK to assist European clients, Alex is dedicated to delivering exceptional service.

Nick Cranham

Chief Architect

Nick, originally from UK, now long-time Hong Kong resident, has over 20 years of experience in database design, Microsoft Word, and Excel. He holds the distinction of being EFA’s longest-serving team member and is responsible for over fifty percent of the original code for the EFA product.

With his mastery in Excel dating back to the 1990s, he oversees all engineering responsibilities for EFA.

Iain Reed

Founder & CFO

In 2003, Iain established EFA, working as a Managing Director, then non-executive Chairman, and eventually in 2023, CFO.

Iain has a wide range of knowledge and expertise, from running a buying agency in Jakarta, to working in the corporate world for renowned institutions including Barclays De Zoete & Wedd, Société Générale, and CLSA. 

In addition to his EFA position, he holds the Chair position of the Angel Committee within the British Chamber of Commerce. He is also a co-founder of Learnovate.ai, NeemLondon.com, and EFADRIN.com